Saturday, 7 June 2014

A Health and Taste #FarmliteSurprise by ITC Sunfeast Farmlite!

On the 25th day of April, 2014, the Kempegowda International Airport, Bangalore was all set to experience awesomeness, All thanks to Sunfeast - from the house of ITC Foods.
A unique consumer engagement program called ' #FarmliteSurprise ' rolled out with the launch of the healthiest Sunfeast Farmlite biscuit range. 

The first-of-its-kind engagement program by Sunfeast was aimed at creating awareness about, 'Health and Taste, Holding true to the product's promise'.


The program involved two large elements of surprise for the travelers after they de-board the aircraft and reached the airport lobby. The travelers navigated through the replica of a farm which encompasses windmills, actual almond trees, wheat farms etc. As they navigated through the farm and reached the baggage section, the baggage belt had to be manually pedaled using exercise cycles stationed at the venue. 


Many travelers volunteered and took up the challenge to get the conveyor belt moving to collect their luggage. Curious travelers started cycling and the conveyor belt loaded with Sunfeast Farmlite biscuits arrived for the travelers along with their baggage. 

Thus, Sunfeast farmlite managed to transform a mundane activity like waiting for your baggage into a fun workout and hence reinforcing the brand message that staying healthy can be fun! 

Watch the video for an insight into Farmlite Surprise -> 

Who could have thought that waiting for our baggage at the airport with hundreds of other strangers could turn into a healthy workout? Surprises like this aren't just healthy, but pleasing to the soul and inspiring to the heart. It's high time we start making health a priority in our lives for without it we are nothing and with it we can achieve anything and everything. Simple exercises like these in our daily routine would add years of health to our life. 
Now what's next is, everyone wants to experience such healthy surprises at every airport, bus stand, metro stations, railway stations etc. The time spent waiting can be made use of effectively by letting health get in through the doors of the soul. 
#FarmliteSurprise by ITC Foods has given everyone a new perspective of health. Now we don't need a gym or a swimming pool to exercise, it can be done anywhere with anyone. And if not the exercises, A bite into Sunfeast farmlite biscuit would be apt for healthy goodness. So what are you waiting for? Get set GO! :D

The two main highlights of #FarmliteSurprise initiative by Sunfeast Farmlite were -

·        First-of-its-kind traveler engagement program by Sunfeast Farmlite.
·    Creates awareness on ‘health and taste’.


Sunfeast Farmlite health biscuits are available in two variants across all leading grocery stores- 

Sunfeast Farmlite Oats and Almonds - A deliciously healthy cookie loaded with the richness of oats and almonds. 

Sunfeast Farmlite Oats and Raisins - A deliciously healthy cookie loaded with the goodness of oats, wheat and raisins. 

It's a delicious combination of health with taste and who would let it go waste? :)

I am enroute to dive into Sunfeast Farmlite to welcome healthy goodness. 
Let's make a change in our lifestyle, let's make health a priority. Let's indulge in more such #FarmliteSurprise's! :)

Stay connected with your favorite Sunfeast Farmlite,
Follow them on Twitter- > @farmlite